Serie A mulls YouTube deal as Center East talks falter

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By Elvira Pollina

MILAN (Reuters) – Serie A is contemplating live-streaming some matches on YouTube within the Center East and North Africa as Italy’s top-flight soccer league faces a stalemate over the sale of broadcasting rights within the area, two sources aware of the matter stated.

The league, house to Juventus, AC Milan and Inter, has been making an attempt for months to interrupt a impasse over the sale of rights to display screen its matches over the following three seasons throughout a market which incorporates territories equivalent to Egypt, Morocco and the Gulf States.

However Qatari broadcaster beIn has been reluctant to hitch the tender course of, whereas talks with media group Saudi Sports activities Co over a broadcasting deal have been fruitless, the sources stated.

As an accord with a conventional broadcaster stays elusive forward of the beginning of the season on Aug. 21, the Italian league is exploring a streaming take care of Google-owned video platform YouTube to keep away from beginning the season with out protection within the area.

Some preliminary contacts have taken place between Serie A and YouTube and it was as much as Serie A to resolve what to do to progress the matter, the sources stated.

The sources didn’t give any additional element concerning the nature of any attainable take care of YouTube however they stated it might be a stop-gap reasonably than a supply of earnings. “It could be a back-up answer”, one of many sources stated.

Serie A membership representatives are anticipated to debate the choice in a teleconference assembly on Aug. 13.

A spokesperson for Serie A declined to remark. Google was not instantly obtainable to remark.

The Center East and North Africa (MENA) area is the primary TV worldwide package deal nonetheless to be awarded by Serie A forward of the season begin.

Beneath the earlier three-year cycle, Serie A collected 970 million euros ($1 billion) in adjusted income from the sale of worldwide TV rights licenses.

To this point the Italian league has secured contracts price round 640 million euros for screening dwell matches overseas throughout the 2021-2024 interval, based on information collected by Reuters.

($1 = 0.8515 euros)

(Reporting by Elvira Pollina; Modifying by David Holmes)

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